what is hidur?

Hidur Design Works is a graphic art and product design studio in Jerusalem, Israel. 

We specialize in the exploration and development of a new and innovative form of artistic and high-quality Judaica.

In the Hebrew language, the meaning and purpose of the act of Hidur are to enrich, enhance and uplift our lives through Judaism as a way of life. By Hidur Mitzvot – the beautification of good deeds as well as religious practices and rituals – we transform our daily routine from the ordinary to the sublime. 

without aesthetics you can't find the truth

who is hidur?

Yehudis Jacobowitz

art | design | product development

Shira Jacobowitz

customer service | operations