what is hidur?

Hidur Design Works is a graphic art and product design studio in Jerusalem, Israel. We specialize in the exploration and development of a new and innovative form of artistic and high-quality Judaica.

In the Hebrew language, the meaning and purpose of the act of Hidur are to enrich, enhance and uplift our lives through Judaism as a way of life. By Hidur Mitzvot – the beautification of good deeds, religious practices and rituals – we transform our daily routine from the ordinary to the sublime. 

»Without aesthetics, you can't find the truth.«
—Paul Rand

Read our Blog »A Life of Fight«

make the new year beautiful

hidur's jewish art calendar is the only calendar you'll need

what our customers say

"This beautiful two-sided lunisolar wall calendar put me into a bit of an aesthetic dilemma: Shall I hang the front with its beautiful graphic artwork and thoughts about Jewish music? Or the masterfully organized backside, where I find all Jewish plus international holidays, artistically arranged, structured by color and additional symbols? Not an easy call, but: Do I have to decide? No. I bought two copies and hung them next to each other. Problem solved."

—Prof. Dr. Marion Bremsteller, Frankfurt am Main

»The Little Jewish Prayer Box has been so invaluable to me. It’s the perfect Jewish gift for anyone.« [continue reading …]

Yaakov Lui-Hyden, Mount Zion Guesthouse, Georgia

»I received the Little Jewish Prayer Box as a Bar Mitzvah gift for my twins. I was so surprised! It is a real treasure chest – inside and out!«

Navah Weiss, Israel

»The Magnetic Blessings have become my favorite little give-away gift. They are the perfect addition for all my presents.« 

Esti Pellikan, Israel

»Yehudis' art represents pleasure and versatile emotions in the most exposed way: through truth. [continue reading …] «

—Kim J. Stulmann, USA

»The Little Jewish Prayer Box should be part of every household!«

Andy & Jutta Eggert, German-Israeli Society Kempten, Germany


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step into our world of designs …

art is a different form of prayer